Pelatihan Employee Engagement untuk Meningkatkan Produktivitas Karyawan di Spin Ad Bandung

Willma Fauzzia; Ramdani Setyariski

doi:10.29062/jihapenmas.v2i2.1467

Authors

Willma Fauzzia Akademi Pariwisata BSI Bandung
Ramdani Setyariski Akademi Pariwisata BSI Bandung

DOI:

https://doi.org/10.29062/jihapenmas.v2i2.1467

Keywords:

Employee Engagement, Pelatihan, Industri Kreatif, Manajemen SDM

Abstract

Employee engagement sangat penting untuk produktivitas perusahaan, namun banyak usaha kecil yang belum memiliki program sistematis untuk meningkatkannya. Kegiatan pengabdian masyarakat ini bertujuan memberikan pelatihan tentang employee engagement kepada karyawan Spin Ad di Bandung. Pelatihan dilaksanakan selama dua hari pada bulan Desember 2025 dengan 20 peserta yang terdiri dari owner, manajer, dan karyawan. Hari pertama fokus pada pemahaman konsep engagement dan identifikasi kebutuhan perusahaan. Hari kedua melakukan perancangan dan perencanaan program engagement. Hasil kegiatan menunjukkan bahwa pemahaman peserta meningkat signifikan dan perusahaan berhasil merancang tujuh program engagement yang akan diimplementasikan. Peserta menyatakan kepuasan tinggi terhadap pelatihan, dengan 92% menyatakan materi relevan dan bermanfaat untuk pekerjaan mereka. Kegiatan ini memberikan manfaat langsung berupa pengetahuan dan tools praktis yang dapat segera diterapkan.

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