PENGARUH HARGA, KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN AYAM GORENG NELONGSO NGINDEN SEMOLO SURABAYA

Dita Puspita  Sari; Ony  Kurniawati

doi:10.29062/mahardika.v20i3.423

Penulis

Dita Puspita Sari Universitas WR Supratman Surabaya
Ony Kurniawati Universitas WR Supratman Surabaya

DOI:

https://doi.org/10.29062/mahardika.v20i3.423

Abstrak

Price is one of the factor influences consumer when making a purchase decision affecting both product quality and service quality. The study uses quantitative data. the population and sample are consumers of Nelongso Fried Chicken Nginden Semolo Surabaya , totaling 90 respondents. The instrument in this study used a Likert scale and the technique used was the non-probability sampling technique with the accidental sampling approach. By using the formula Hair et al. The results showed that the price (X1) the sig value obtained t sig of 0.000 < 0.05, the Product Quality (X2) sig value obtained 0.037 < 0.05, Service Quality (X3) the sig value obtained 0.002 < 0.05. And the F value with a significant level of 0.000 <0.05. Therefore, it can be said that price variables (X1), product quality (X2), and quality of service (X3) have a great influence on the purchase decision (Y) of Nelongso Fried Chicken, Nginden Semolo Surabaya at the same time. While the R Square test was obtained at 0.634 this means that 63.4% of the independent variables, Price (X1), Product Quality (X2) and Quality of Service (X3) dependent variables, Purchase Decision (Y). To do impact and the remaining 36.4% are affected by other factors

Unduhan

Data unduhan belum tersedia.

Referensi

Amanah, D., Harahap, D. A., Gunarto, M., & Purwanto, P. (2021). PERCEIVED RISK AND SECURITY IN CREATING ONLINE PURCHASING DECISION AT MARKETPLACE IN INDONESIA. JABE (Journal of Applied Business and Economic), 7(2), 162–179.

Andrianaa, R., Saparsob, T. F., & Emmywatid, B. (n.d.). Assessing the Relationship between Corporate Reputation, Customer Satisfaction, Behavioural Intentions and Customer Loyalty.

Choifin, M., Rodli, A. F., Sari, A. K., Wahjoedi, T., & Aziz, A. (2021). A study of renewable energy and solar panel literature through bibliometric positioning during three decades. A STUDY OF RENEWABLE ENERGY AND SOLAR PANEL LITERATURE THROUGH BIBLIOMETRIC POSITIONING DURING THREE DECADES.

Elfahmi, S., Chandrarin, G., & Manan, A. (2021). The influence of external environment, internal environment, and motivation on competitiveness through the product innovation of Lasem Batik Tulis SMEs in Indonesia. International Journal of Business Innovation and Research, 24(4), 514–534.

Eliyana, A., Handriana, T., & Fatimah, N. (2021). Dynamic Capabilities Information Technology Enabler For Performance Organization.

Emmywati, E., Sukatmadiredja, N. R., & Wibowo, B. S. (2020). Job Crafting, Work Engagement and Sustainable for Employee Performance in Directorate of Telecommunications Directorat General of Postal and Informatics Implementation in Jakarta. Media Mahardhika, 18(2), 179–191.

Fatimah, N. (2018). Pengaruh resiliensi dan jiwa enterpreneurship terhadap prestasi kerja agen asuransi di PT. aj manulife indonesia cabang lotus surabaya. Media Mahardhika, 16(2), 193–201.

Gati, V., Nasih, M., Agustia, D., & Harymawan, I. (2020). Islamic index, independent commissioner and firm performance. Cogent Business & Management, 7(1), 1824440.

Gunarto, M., Purwanto, P., Amanah, D., & Harahap, D. A. (2022). Creating Student Loyalty Through the Value of Context-Based Customer Education. Management Scientific Journa, 12(1), 14–30.

Hamid, A., & Nasih, M. (2021). Fraud prevention of village funds in East Java Indonesia. Management Science Letters, 11(7), 2033–2044.

Harahap, D. A., Amanah, D., Gunarto, M., & Purwanto, P. (2021a). Kualitas Dosen Sebagai Faktor Penentu Mahasiswa Memilih Universitas. Jurnal Ilmu Komputer Dan Bisnis, 12(2a), 128–135.

Harahap, D. A., Amanah, D., Gunarto, M., & Purwanto, P. (2021b). The Decision of Choosing A University: The Impact of Education Costs. JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam), 9(2), 123–127.

Harjanti, W., Wahjoedi, T., Sari, A. K., & Setiadi, P. B. (2021). Work Experience, Interpersonal Communication on Performance and Use of Information Technology, Aircraft Maintenance Companies. Ekuitas: Jurnal Ekonomi Dan Keuangan, 5(4), 1–20.

Hermawati, A., Purbaningsih, Y., Iwe, L., Junaedi, I. W. R., & Wibowo, T. S. (2022). Motivasi Kerja Terhadap Kinerja Tenaga Kesehatan Berbasis Implementasi Kompetensi dan Komunikasi Organisasi. Jesya (Jurnal Ekonomi Dan Ekonomi Syariah), 5(2), 2199–2209.

Ilham, I., Sukoco, B. M., Eliyana, A., Handriana, T., & Setiawan, H. C. B. (2021). Dynamic Capabilities Information Technology Enabler For Performance Organization. Library Philosophy and Practice (e-Journal).

Ismaya, B., Setiawan, T., Sulistyarini, I., Winarti, A., Nabila, R., Purnamaningsih, I. R., Widodo, A. P., Klau, I. C. S., & Purwanto, A. (2020). FAST Leadership Model for University Leaders Performance in Pharmacy Faculty: Yesterday, Today and Tomorrow. Systematic Reviews in Pharmacy, 11(8).

Karman, A., Jaya, A., & Wibowo, T. S. (2022). Identification of Human Resource Management Best Practices in the MSME Sector. Enrichment: Journal of Management, 12(2), 2151–2441.

Kesumawatie, M. I., Sumaryono, R., & Herdijanto, T. (2021). Impact of Locus Control and The Work Environment on Employee Performance with Self-Efficiency as a Mediation in Paper Companies in East Java. Impact of Locus Control and The Work Environment on Employee Performance with Self-Efficiency as a Mediation in Paper Companies in East Java, 2(2), 82–92.

Komariyah, F., & Farhan, A. (2020). Pengaruh persepsi masyarakat terhadap keputusan menjadi nasabah Bank Syariah studi kasus pada masyarakat kota Sidoarjo dan surabaya. Media Mahardhika, 18(3), 341–344.

Kusumaningtyas, M., Latifah, F. N., Suprihandari, M. D., & Syauqi, M. (2021). Halal Friendly Tourism in a non-Muslim country: Observation Study in Nepal. Perisai: Islamic Banking and Finance Journal, 5(1), 51.