Strategi Perbaikan Kinerja Operasional Melalui Analisa SWOT

Authors

  • Tri Wahjoedi Sekolah Tinggi Ilmu Ekonomi Mahardhika
  • Anita Kartika Sari Sekolah Tinggi Ilmu Ekonomi Mahardhika
  • Amrina Yulfajar Sekolah Tinggi Ilmu Ekonomi Mahardhika
  • Shobikin Sekolah Tinggi Ilmu Ekonomi Mahardhika
  • Fajar Tenovita Sari Sekolah Tinggi Ilmu Ekonomi Mahardhika
  • Etin Puspita Sari Sekolah Tinggi Ilmu Ekonomi Mahardhika
  • Purwanto Sekolah Tinggi Ilmu Ekonomi Mahardhika

DOI:

https://doi.org/10.29062/jihapenmas.v1i1.827

Keywords:

Logistic, Performance, SWOT

Abstract

This community service aims to present a SWOT analysis to provide support to the company PT SJL in facing the challenges of increasing competition in the logistics industry. This SWOT approach identifies internal strengths, weaknesses, opportunities and external threats. From this analysis, 13 recommended actions were produced which were ordered based on priority to improve operational performance. S-O (optimizing strengths to take advantage of opportunities) and W-O (overcoming weaknesses to take advantage of opportunities) strategies are the main focus. Implementation of subsequent corrective actions is carried out by considering the resources owned by PT SJL, in accordance with predetermined priorities. It provides systematic and adaptive guidance to improve a company's competitiveness in a dynamic business environment.

 

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Published

2024-02-27

How to Cite

Wahjoedi, T., Sari, A. K., Yulfajar, A., Shobikin, Tenovita Sari, F., Etin Puspita Sari, & Purwanto. (2024). Strategi Perbaikan Kinerja Operasional Melalui Analisa SWOT. Jurnal Hilirisasi Pengabdian Masyarakat, 1(1), 1–7. https://doi.org/10.29062/jihapenmas.v1i1.827

Issue

Vol. 1 No. 1 (2024): February 2024

Section

Articles

License

Copyright (c) 2024 Tri Wahjoedi, Anita Kartika Sari, Amrina Yulfajar, Shobikin , Fajar Tenovita Sari, Etin Puspita Sari, Purwanto

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.