Jurnal Hilirisasi Pengabdian Masyarakat

Strategi Pemasaran Kewirausahaan Pada Usaha Lokafood

Alfina Rahmawati — 2024-08-31

LokaFood, one of the culinary businesses, needs to implement a marketing strategy in order to be competitive. The purpose of this study aims are to identify the internal and external factors in LokaFood and to determine the alternative strategies in LokaFood. The SWOT (Strength, Weakness, Opportunity, Threat) method was used in this study. The steps of this study were identifying the internal and external factors, and then determining the matrix of IFE (Internal Factor Evaluation), EFE (External Factor Evaluation), position, and SWOT. The results showed that the main strength was good quality and taste; the main weakness was promotional activities that were not optimal; the main opportunity was the increasing public interest in products of LokaFood, and the main threat was more innovative competitors. The results showed that the marketing strategy to be applied by LokaFood Enterprises was the SO (Strength-Opportunity). Alternative strategies that can be used were improving the quality of LokaFood products, expanding the franchise system, especially outside Surabaya, and increasing the intensity of attractive promotion through online delivery applications.

Analisis Strategi Pemasaran Dengan Metode Penjualan Langsung Pada Penjualan Produk “Soyy Milk”

Elsa Sefrillia — 2024-08-27

This study evaluates the marketing strategy of soy milk products "SOYY MILK" with a focus on packaging innovation and direct sales methods. In addition, this evaluation aims to make it easier for business owners to make plans and decisions about this business in the future. Through a qualitative descriptive approach, the study was conducted for 3 months, exploring an in-depth understanding of the "SOYY MILK" group, its products, and the marketing strategies implemented. For the research subjects of Soyy Milk business owners, namely four students who are in the fifth semester of STIE Mahardhika Surabaya. The object of this study is the soy milk product "Soyy Milk". This research was conducted in the Soyy Milk production kitchen. Data collection through interviews, observations, and documentation using source triangulation techniques. The results show the success of direct sales strategies and internet marketing through social media, especially in reaching young consumers. Innovation in packaging also provides positive encouragement. In conclusion, the combination of direct sales strategies and internet marketing is effective in marketing "SOYY MILK," which is recognized by positive acceptance from consumers.

Perancangan Konten Digital Untuk UMKM: Studi Kasus Pada PDH Clothes

R. Audi Cahya Lucky Ramadhan — 2024-08-10

Dewasa ini penggunaan sosial media menjadi salah satu kebutuhan hidup masyarakat untuk mendapatkan informasi melalui konten digital. Dengan adanya fenonema ini, sisipan pemasaran dengan sosial media menjadi krusial untuk meningkatkan penjualan, khususnya UMKM. Namun keterbatasan sumber daya membuat UMKM melewatkan kesempatan ini. Dengan demikian studi ini bertujuan untuk membantu UMKM untuk menciptakan konten digital di sosial media sebagai langkah pemasaran dan pengenalan produk. Subjek UMKM pada studi ini adalah PDH Clothes yang merupakan UMKM di bidang fashion. Metode yang digunakan dalam studi ini adalah Participatory Action Research (PAR) dengan kasus penciptaan konten dengan tahap analisis kondisi & kebutuhan, perancangan ide, pembuatan dan evaluasi konten dengan engagement rate. Hasil konten yang dievaluasi menunjukkan tingkat engagement sebesar 1.39% yang artinya memiliki tingkat engagement yang lebih tinggi dibandingkan dengan sosial media usaha retail fashion lainnya. Dengan adanya studi ini diharapkan dapat memberikan gambaran umum terkait pentingnya konten digital untuk UMKM sebagai media pemasaran digital.

Practical Ginger Machine (PGM) : Pengolahan Jahe Sebagai Minuman Dan Cookies

Gabriela Adelyta Dawio — 2024-08-10

Dalam pengolahan produk Jahe dibutuhkan suatu mesin yang dapat mempermudah dalam suatu produksi. Dari perkembangan di era saat ini banyaknya pelaku usaha yang memilih kecepatan mesin yang canggih dan modern. Tujuan kegiatan ini adalah menciptakan suatu Practical Ginger Machine dalam rangka memberikan kelancaran pada proses produksi bubuk Jahe secara efektif dan Efisien. Selain itu memanfaatkan olahan ampas yang digunakan untuk bahan dasar suatu produk Cookies yaitu "KIESME".

Upgrading Pengurus BPRS Anggota Asbisindo Jawa Timur Plus Melalui Pelatihan Manfaat Penerapan Teknologi Informasi

Tatik Prihatini — 2024-08-31

The use of information technology in Islamic Rural Banks (BPRS) is still a challenge in itself, especially because of differences in understanding regarding the benefits and need for information technology among BPRS administrators. This lack of understanding often hinders the implementation and adoption of information technology. Several main administrators reject changes made in the field of information technology due to a lack of knowledge about the advantages and benefits to be obtained. Based on this description, this community service aims to improve the understanding of BPRS administrators about the benefits of adopting information technology to improve BPRS performance. In collaboration with Asbisindo, namely the East Java Plus branch of the BPRS association, community service is carried out through socialization to BPRS administrators not only at the main director level but also at other administrator levels including: commissioners, operational directors and at the level of section heads as parties involved in deciding the adoption of information technology. The research method for this community service uses a descriptive qualitative method. The results of this community service research are socialization at all levels of administrators, not only at the director level, which is able to bridge the gap in knowledge and communication in the process of adopting information technology at BPRS. By involving administrators, the adoption of information technology at BPRS can be carried out more effectively, so that the performance and operational efficiency of BPRS can increase as a whole

Perhitungan Penyusunan Anggaran Keuangan Pada Produk Tempe Malang Anugrah

Indah Puji Lestari — 2024-08-31

Tempeh is a familiar food for Indonesian people. This food is very rich in nutrients, especially protein. Tempeh is a food that is no longer foreign to the Indonesian people. This food is rich in nutritional value, especially protein, besides being cheaper than animal protein sources, its taste is also very popular, besides being a side dish for meals, now tempeh is also developed into a snack. Indonesia is the largest tempeh producer in the world and the largest soybean market in Asia. The main purpose of this article is to find out the calculation plan for compiling a financial budget for processing soybeans into ready-to-sell tempeh.

Analisis Strategi Pemasaran Dilakukan Untuk Meningkatkan Volume Penjualan Makaroni Di Bisnis Fabek Snack

Andrianto — 2024-08-31

This research aims to analyze the marketing strategy implemented by "Fabek Snack" in an effort to increase sales of their Macaroni products. The approach used is descriptive qualitative by taking types and sources of data from primary data and secondary data. The analytical method applied is descriptive analysis with a focus on the Marketing Mix concept and SWOT analysis.The main data was obtained through direct observation of the marketing practices of "Fabek Snack" and interviews with related parties, while secondary data was obtained from related literature and internal company documentation. Descriptive analysis was carried out to provide an in-depth picture of the marketing strategy implemented.The analysis results show that "Fabek Snack" has succeeded in implementing a comprehensive marketing strategy using the Marketing Mix concept, namely product, price, promotion and location. In addition, SWOT analysis helps identify strengths, weaknesses, opportunities and threats that influence the marketing of "Fabek Snack" Macaroni products.In an effort to increase sales, the company has focused on strengthening internal strengths, minimizing weaknesses, exploiting market opportunities, and overcoming potential threats. The implementation of this strategy provides in-depth insight into how "Fabek Snack" successfully manages and markets their Macaroni products, thereby making a positive contribution to the company's marketing success.

Pelatihan Perkoperasian Dan Tanggung Renteng Pada Anggota Koperasi Konsumen Setia Bhakti Wanita Jatim

Iwang Suwangsih — 2024-08-10

Koperasi merupakan salah satu pilar perekonomian nasional bangsa Indonesia, sehingga pemerintah mendukung perkembangan koperasi di Indonsia. Koperasi Setia Bhakti Wanita Jawa Timur adalah salah satu dari 100 koperasi yang terbaik di Indonesia. Adanya persaingan yang ketat di dunia perkoperasian mendorong koperasi Setia Bhakti Wanita ini meningkatkan kinerja, dan kinerja suatu koperasi bergantung pada partisipasi anggota. Berdasarkan uraian tersebut pengabdian ini bertujuan untuk meningkatkan pemahaman anggota tentang perkoperasian dan sistem tanggung renteng terutama bagi anggota baru sehingga mereka paham akan hak dan kewajibannya sebagai anggota koperasi dan akan berpartisipasi secara aktif. Adapun metode penelitian ini menggunakan metode kualitatif deskriptif. Hasil penelitian ini adalah pemberian pelatihan kepada anggota baru yang bergabung sangat diperlukan karena berdampak pada peningkatan pemahaman anggota akan hak dan kewajibannya sebagai anggota koperasi sehingga bisa berperan aktif terhadap kegiatan perkoperasi. Dengan semakin banyak anggota yang berperan aktif terhadap kegiatan usaha koperasi tentunya akan berdampak pada peningkatan kinerja koperasi.

Membangun Minat Belajar Matematika Melalui Bimbel Untuk Siswa Dusun Karangpilang Lamongan

Qosim — 2024-08-10

Pendidikan berkualitas adalah kunci utama dalam mencetak generasi yang cerdas dan kompetitif. Di samping pendidikan formal, pendidikan nonformal dan informal juga vital dalam meningkatkan kualitas sumber daya manusia. Di daerah pedesaan seperti Dusun Karangpilang, Lamongan, kendala akses bimbingan belajar, terutama dalam Matematika, sering menjadi penghambat perkembangan akademik siswa. Pengabdian masyarakat ini bertujuan mengevaluasi dampak dari program bimbingan belajar Matematika gratis yang dilaksanakan di Dusun Karangpilang. Program ini dirancang untuk membantu siswa SD/MI memahami materi Matematika dan meningkatkan motivasi belajar mereka. Metode pelaksanaan melibatkan pengajaran oleh dosen dan mahasiswa Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan secara gratis, dilakukan lima kali seminggu di Posko KKN. Hasil menunjukkan dampak positif yang signifikan, dengan peningkatan motivasi dan pemahaman siswa, meskipun terdapat keterbatasan seperti waktu pelaksanaan dan kebutuhan spesifik siswa. Program ini berpotensi mengurangi kesenjangan pendidikan antara daerah pedesaan dan perkotaan serta meningkatkan kualitas pendidikan di kawasan tersebut.

Analisis Pengendalian Persediaan Pakan Ternak Ayam Broiler Pada Peternakan Ayam Milik Bapak Weli Tando Dengan Menggunakan Bantuan Alat Analisis POM-QM For Windows

Nurul Hidayat — 2024-08-31

The research objective is to find out how the process of controlling animal feed inventory is implemented by Mr. Weli Tando and implement an inventory management system using the help of the pom-qm for windows analysis tool. This type of research is descriptive with quantitative analysis methods. The data in this study are primary data obtained through direct observation and interviews with Mr. Weli Tando, as well as secondary data collected, the data are in the form of animal feed ordering cost data, animal feed usage data, ordering cost data and storage cost data from Mr. Weli Tando. The results showed that by using the economic order quantity (EOQ) method, Mr. Weli Tando was advised to order 678 sacks of feed per order with a frequency of ordering in a year, with a Safety Stock of 7 sacks with a Reorder Point of 19 sacks so as to save Total Inventory Cost or total inventory cost of Rp 19,034,341.